Comprehensive Net Profit Engine
Profit Growth Projections + Expense Tracking + Net Profit Analysis + Local Competitor Intelligence + Enterprise Competitor Intelligence
Enter your numbers and click 'Get Results' at the bottom for your results.
These 4 levers drive your revenue. Small improvements in each area compound together for dramatic profit growth. Enter your current numbers to see where your business stands — then see how 10% and 50% improvements transform your bottom line.
The total amount you spend annually on ads, marketing campaigns, and sales efforts to generate leads. This is used to calculate your Cost Per Lead and Customer Acquisition Cost.
| Baseline | 10% Growth | 50% Growth | |
|---|---|---|---|
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1. Leads
Total number of potential customers who enter your pipeline annually. More leads = more opportunities to convert.
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- | - | |
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2. Conversion Rate (%)
Percentage of leads that become paying customers. Improving this means better sales skills, offers, or follow-up systems.
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% | - | - |
| → Customers | - | - | - |
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3. Avg. Transactions per Customer
How many times, on average, each customer buys from you annually. Repeat purchases and upsells dramatically increase this number.
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- | - | |
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4. Average Transaction Value ($)
Average dollar amount per purchase. Raise this with premium pricing, bundles, or higher-ticket offers.
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$ | - | - |
| → Total Revenue | - | - | - |
🎯 Benchmark & ROI
Set your profit goal and track your return on investment. These tools help you measure success and determine if your business spending is paying off.
ROI (Return on Investment) — For every dollar you spend running your business, how much profit do you generate? Calculated as: (Net Profit ÷ Total Expenses) × 100. An ROI of 50% means you earn $1.50 for every $1 spent. Higher is better.
💡 Note: If your ROI is the same across all growth scenarios, it's likely because you haven't entered any Fixed Costs. Fixed costs are where growth leverage happens — they stay the same while revenue increases, so higher growth = higher ROI. Enter your fixed costs (rent, software, salaries, etc.) to see the true impact of growth on your profitability.
Track your costs to understand your true profitability. Knowing your expenses helps you identify areas to optimize and ensures your growth translates to real profit — not just more revenue with more overhead.
Enter each expense as Monthly or Yearly — conversions are calculated automatically.
Summary: Variable costs scale with growth (more sales = more processing fees, fulfillment, etc.) while fixed costs remain constant — this is the power of leverage.
| Expense Summary (Annual) | Baseline | 10% Growth | 50% Growth |
|---|---|---|---|
| Variable Costs | $0 | $0 | $0 |
| Fixed Costs | $0 | $0 | $0 |
| → Total Expenses | $0 | $0 | $0 |
This is your bottom line — what you actually keep after all expenses. Revenue means nothing if it all goes out the door. These numbers show your true profit across each growth scenario.
| Metric | Baseline | 10% Growth | 50% Growth |
|---|---|---|---|
| Total Revenue | $0 | $0 | $0 |
| Total Expenses | $0 | $0 | $0 |
| → Net Profit | $0 | $0 | $0 |
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Net Profit Margin
Percentage of revenue that becomes actual profit. Higher is better — aim for 15-20%+ for a healthy business.
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0% | 0% | 0% |
| Monthly Breakdown | Baseline | 10% Growth | 50% Growth |
|---|---|---|---|
| Monthly Revenue | $0 | $0 | $0 |
| Monthly Expenses | $0 | $0 | $0 |
| → Monthly Net Profit | $0 | $0 | $0 |
These metrics reveal the health and efficiency of your business. Track these numbers to make smarter decisions about where to invest your time and money for maximum growth.
Acquisition Metrics — How efficiently are you gaining customers?
| Metric | Baseline | 10% Growth | 50% Growth |
|---|---|---|---|
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Cost Per Lead (CPL)
How much you spend to acquire each lead. Lower is better — optimize your marketing to reduce this number.
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$0 | $0 | $0 |
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Customer Acquisition Cost (CAC)
Total cost to acquire one paying customer. This must be significantly less than what each customer is worth to you (LTV).
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$0 | $0 | $0 |
Customer Value Metrics — How much is each customer worth?
| Metric | Baseline | 10% Growth | 50% Growth |
|---|---|---|---|
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Customer Lifetime Value (LTV)
Total revenue generated per customer over their lifetime with you. Higher LTV means you can spend more to acquire customers.
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$0 | $0 | $0 |
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→ LTV:CAC Ratio
The #1 metric for business health. 3:1 means you earn $3 for every $1 spent acquiring customers. Below 3:1 = danger zone. Above 5:1 = you could invest more in growth.
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0:1 | 0:1 | 0:1 |
Efficiency Metrics — How lean and profitable is your operation?
| Metric | Baseline | 10% Growth | 50% Growth |
|---|---|---|---|
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Break-even Revenue
The minimum revenue needed to cover all your expenses. Everything above this is profit. Know this number — it's your survival threshold.
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$0 | $0 | $0 |
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Gross Profit Margin
Percentage of revenue left after variable costs. This shows your operational efficiency before fixed overhead. Higher margin = more cushion to cover fixed costs and generate profit.
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0% | 0% | 0% |
💡 Growth Impact Summary
See the compounding power of growth. When you improve all 4 levers by just 10%, your profit doesn't grow 10% — it grows exponentially. This is where the real money is made.
Based on your Net Profit figures from Section 3, here's what you stand to earn personally at your chosen percentage.
Your Personal Income at 10%
Income Potential at Key Milestones:
| Percentage | Baseline | 10% Growth | 50% Growth |
|---|---|---|---|
| 5% | $0 | $0 | $0 |
| 10% | $0 | $0 | $0 |
| 15% | $0 | $0 | $0 |
| 20% | $0 | $0 | $0 |
| 25% | $0 | $0 | $0 |
| 30% | $0 | $0 | $0 |
| 35% | $0 | $0 | $0 |
📊 Net Profit Remaining After Your Personal Income (10%):
🎯 AI-Powered Competitor Intelligence
Enter your business details and let AI research your competitive landscape — locally, regionally, and nationally.
📋 Your Business Profile
The more detail you provide, the more accurate and targeted the competitor analysis will be.
📊 Your Current Numbers (for comparison)
Enter what you know — these will be compared against competitors and industry benchmarks. Leave blank if unknown.
🔍 Analysis Scope
Choose what level of competitor analysis you'd like.
⚠️ Confidence: Moderate when revenue data is sourced from ZoomInfo/KonaEquity. Low when estimated. Share percentages are calculated from available revenue figures relative to the total addressable market.
Use these to understand relative positioning — not as exact figures for financial decisions.
⚠️ Confidence: Moderate. Benchmarks are sourced from published industry reports and may reflect national averages rather than your specific niche, geography, or business model. Your actual performance context matters more than generic averages.
Each competitor's social media platforms graded individually based on web research. Follower counts, post counts, and posting frequency are sourced from actual profile lookups where available.
📊 Attention = followers, engagement, reach | 💰 Conversion = CTAs, funnels, lead capture | 🚀 Growth = momentum, consistency, trajectory
⚠️ Numbers marked with ~ are AI estimates when exact data wasn't publicly accessible. Grades reflect observable signals, not internal analytics.
💡 Strategic Recommendations
Know a competitor not listed? Add them for re-analysis.
🏢 Enterprise & Brand Intelligence
AI-powered competitive analysis for established brands, franchises, and publicly traded companies. Pulls from SEC filings, market research, public financial data, and industry reports.